Who are VOOM? What is VOOM?

The Vision


We have been on a two-year mission to provide a tasty, portable and stomach-friendly alternative to sports gels, with twice the energy and zero mess. 

Drawing on core expertise from 20 years working in nutrition product development, we considered the key areas of palatability, portion control, energy delivery, stomach comfort and handiness. In short, we wanted a highly functional product that was enjoyable to use. VOOM Pocket Rocket energy bars deliver on every level. 

The ultimate test for our products is always: would we use them ourselves? 


Meet Team Voom's athletes here...

The Future

Straight out of our development lab door, we’re a stone’s throw away from both the Lake District fells and the Yorkshire Dales. Some call it research or testing, but we call it a great excuse to be out there doing what we enjoy! Team Voom are a fantastic group of athletes who believe in our products and test them to the limits to ensure we also provide great quality!

We continue to question existing nutrition product options and carefully craft balanced formulas, based on strong scientific research. Each product has a specific use within training or racing and together they offer a complete sports nutrition strategy, all in a convenient and tasty package. Our range of products are proudly 'Made in Britain'.

VOOM’s products are for all of us who want to be confident that the fuel we put into our body will help maximise our performance! 

Hello from Us

We are a dedicated team with two things in common; an addiction to the outdoors and a dedication to creating sports nutrition products that are both high-performing and great-tasting!

Robin Higgens


With a wealth of experience in working with leading nutrition brands to call on, he is a good sounding board in the office. A keen sailor, skier and new to Nordic walking, most weekends you’ll find him racing or training somewhere in the lakes.

Beau Smith

Brand Manager

Sport mad from a young age, and now with almost 15 years of experience (including elite level) in his chosen sport of triathlon, Beau loves to be up on the fells or exploring the countryside on two wheels. He studied Sport Science and Physiology and also has experience in triathlon coaching. Having used many of the sports nutrition products on the market, Beau’s now enthusiastic to help us develop quality sports energy products. (Photo credit Ian Cook)

Callum Robinson

Head of Marketing

Away from Voom HQ, Callum creates and manages the public content on VOOM's social media platforms, which has allowed him to gain a brilliant online reputation. Being a professional events photographer and photoshop guru does help! When he’s not scrolling social media trying to identify potential target customers, he’s off hiking in the fells or finding the biggest rock he can climb!

Dr Mary Wilkinson BSc. MSc. PhD

Head of Science & Research

Jack of all trades, master of… everything! Farmer, Doctor of Psychophysiology, GB Mountain Runner turned elite road cyclist and World Champion.

Jo Rycroft

Product Development

Proper northern lass, sport scientist, fell runner, road cyclist, baker and queen of café rides.

Carry Higgens

IC the numbers

Carry keeps us all in check, making sure the books balance. When she’s not in the office, she can be found rowing, Nordic walking or skiing.