Ever wondered how far you could really go? …. We did! So get ready to push further, dig deeper, move your goals higher. Voom performance nutrition helps you achieve your potential.

Our Story

The Vision

At the core of VOOM is sports science, personal experience and good old northern grit.

We are a dedicated team with two things in common; an addiction to the outdoors and a dedication to creating sports nutrition products that taste good and do good.

We’ve all tried many different ways to fuel our training and racing and while there were some good products out there, something was still missing. Instead of moaning about it, we made it our mission to do something about it.

We all agreed on the ultimate test for VOOM product: would we use them ourselves? We took our expertise from working in product development, mixed the best bits together and rolled them into an awesome product range. We aren’t trying to reinvent the wheel, but we want products that are functional, portable, easy to eat and stomach friendly, and they obviously have to taste good! Everything we have been personally looking for, but had struggled to find.

The Outcome

We’re not going to lie, there was a lot of testing, numerous trips to our very patient local producers, and countless trips back to the drawing board. Luckily, at the VOOM Office, we have the Lake District fells out of one window and the Yorkshire Dales out the other. It’s safe to say we have the perfect testing playground right on our doorstep. Some call it research, but we call it a great excuse to be outside!

All our products have carefully balanced formulas, based on strong scientific research. Each product has a specific use within training or racing and together offer a complete sports nutrition strategy, all in a handy, convenient and tasty packages.

VOOM products are for anyone who wants to be confident that the fuel they put into their body will help maximise their performance. We set out to find a sports nutrition product that we would be proud of, happy to share with our friends and use ourselves. It wasn’t easy and there were a few hills to climb along the way, but we got there in the end.

VOOM. Do your best, better.


Each one of us is an athlete in some way, all with varying levels of experience, speed and choice of activity. We’re a real mix, but together it works.

Dr Mary Wilkinson BSc. MSc. PhD

Head of Science & Research

Jack of all trades, master of… everything! Farmer, Doctor of Psychophysiology, GB Mountain Runner turned elite road cyclist and World Champion. We are yet to find something she’s not good at!

Jo Rycroft

Product Development

Proper northern lass, sport scientist, fell runner, road cyclist, baker and queen of café rides – with a great degree of success.

Clive Wickham

Business Development

Southern fella now firmly ensconced in the North West. Clive adds an eclectic element to the team. From ski seasons to sailing around the Med with his young family he has also enjoyed helping manage and protect the Lake District World Heritage Site and been responsible for introducing electric vehicles to the Lakes (please ask him!). He enjoys a good bike ride, a sail and a run – just not all at the same time.

Robin Higgens


With a wealth of experience in working with leading nutrition brands to call on, he is a good sounding board in the office. A keen sailor, skier and new to Nordic walking, most weekends you’ll find him racing or training somewhere in the lakes.

Carry Higgens

IC the numbers

Carry keeps us all in check, making sure the books balance. When she’s not in the office, she can be found rowing, Nordic walking or skiing - ‘roll on the outdoor office’.

Beau Smith

Sales & Marketing

Sport mad from a young age, and now with almost 15 years of experience (including elite level) in his chosen sport of triathlon, Beau loves to be up on the fells or exploring the countryside on two wheels. He studied Sport Science and Physiology and also has experience in triathlon coaching. Having used many of the sports nutrition products on the market, Beau’s now enthusiastic to help us develop quality sports energy products. (Photo credit Ian Cook)

Callum Robinson

Social Media

Away from Voom HQ, Callum creates and manages the public content on VOOM's social media platforms, which has allowed him to gain a brilliant online reputation. Being a professional events photographer and photoshop guru does help! When he’s not scrolling social media trying to identify potential target customers, he’s off hiking in the fells or finding the biggest rock he can climb!