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World class sports nutrition
Made by performance inspired athletes for you to get more out of the day.

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World class sports nutrition
Made by performance inspired athletes for you to get more out of the day.

Gravel rocks rider flows down a dry, wooded trail during a timed segment of the event

Gravel Rocks – And Rocks Some More! 2026 Event Report

Hands down THE best race format out there: a full weekend of riding, racing, laughing, suffering, fuelling, and hanging out with the best people.

News

July 30, 2026

Article By

Nicole Read

Beth 13 Valleys

From 2 Valleys to 5: An Ultra Runner’s Journey Through the 13 Valleys Ultra Series

News

July 22, 2026

Article By

Beth Fell

ALlie2

Redefining Success: Allie Bailey on Ultrarunning, Failure, and Learning to Live in Your Own Skin

Ultrarunner Allie Bailey talks to Mel Berry about redefining success, reframing failure as learning, and what sobriety taught her about endurance.

News

July 22, 2026

Article By

Melanie Berry

Sabrina Pace-Humphreys

Unfinished Business: Why I’m Going Back to UTMB to Solve What My Body Won’t Let Me Ignore

Gut problems, perimenopause, strength training and ten years sober: the honest conversation behind this month’s VOOM Performance podcast

News

July 2, 2026

Article By

Melanie Berry

Intense workout with competitors and ropes

The Secret Weapon to Boost Hyrox Times. Sodium Bicarbonate Explained

Discover how Bicarb capsules could help you fight fatigue, push harder, and gain an edge on race day.

News

June 29, 2026

Article By

Beau Smith

Runner crossing finish line triumphantly

How a Type 1 Diabetic Ultrarunner Smashed the Spine Challenger South Course Record

From insulin pumps to fuelling strategy, a T1D GP and ultrarunner shares how he broke the Spine Challenger South record by over an hour

News

June 29, 2026

Article By

Chris Cope

Smiling woman in athletic attire outdoors

The Nutrition Gap: Why Athletes Still Underfuel Despite Knowing Better

Learn why athletes commonly underfuel, how it affects training adaptations and recovery, and the practical steps you can take to stay properly fuelled.

News

June 18, 2026

Article By

Renee Mcgregor

Person running on sandy beach

Electrolytes Explained: Hydration, Sweat Loss & Performance

When, why and how much electrolytes should you have as an athlete?

News

June 10, 2026

Article By

Beau Smith

356900172_222009374067170_1508699594603481036_n_1024x1024

The Benefits of Using Running Poles when Racing

Racing across technical and hilly ground provides an added challenge to the body’s muscles and joints so we have teamed up with Charlie from Mountain Run…

News

June 6, 2026

Article By

Charlie Sproson

A beetroot drink prepared in a glass to boost athletic performance

Beetroot for Optimal Athletic Performance, Timing and Dosage: How the Science can Help You

When to use Beetroot Shots and How much Beetroot juice should I have?

News

June 1, 2026

Article By

Beau Smith

The Gralloch 2026 Race finish line, with cyclist James Stewart in front

The Gralloch 2026: Chasing Qualification on Scotland’s Toughest Gravel Course

How consistent training, disciplined nutrition, and the right fuel helps deliver a strong gravel performance

News

June 1, 2026

Article By

Callum Robinson

Fred Whitton Article

Conquering the Fred Whitton: Paula’s First Journey Through the Lake District

From self-doubt to the finish line, Paula shares how months of training, determination and unforgettable climbs helped her complete one of the UK’s toughest cycling challenges.

News

June 1, 2026

Article By

Paula Sobolewska

Runner in desert with marathon des sables medal

Racing Through the Oldest Desert: My MDS RAID Namibia Experience

Running the across the Namibian Desert pushed my endurance, mindset, and nutrition strategy to the limit, here’s how helped fuel every stage of the journey.

News

May 20, 2026

Article By

Ben Ford

Athlete crossing finish line at event

How to Fuel an Ironman: Complete Nutrition Guide

Your Step-by-Step Ironman Nutrition Plan for Peak Endurance

News

May 5, 2026

Article By

Samuel Wyatt-Haines

Fresh beetroots on leafy greens.

What are dietary nitrates and how to Supercharge your next event!

Here’s why you should consider using nitrates from beetroot to smash your best performances.

News

April 18, 2026

Article By

Beau Smith

Runner smiling by a scenic path

Top Tips for Marathon Tapering

Tina Ashdown’s Top Marathon Tapering Tips: How to Feel Fresh, Fuelled & Race-Ready

News

April 7, 2026

Article By

Tina Ashdown

Colourful athletic shoes and hydration products

Electrolytes & Hydration – How to Avoid Muscle Cramp

The science of staying hydrated: how sodium, magnesium and smart sugar choices keep cramp at bay.

News

April 1, 2026

Article By

Beau Smith

Athlete sprinting on a track

How Does Sodium Bicarbonate Work? Bicarb Benefits as a Lactate Buffer.

Discover how sodium bicarbonate buffers lactic acid, delays fatigue, and boosts high-intensity performance.

News

March 23, 2026

Article By

Beau Smith

Runner crossing finish line in race.

First Marathon Training Tips: A Beginner’s Guide to Running Your First Marathon

Training for your first marathon in 2026? From fuelling and recovery to pacing and strength training, here are practical lessons and tips to help you reach the start line happy, healthy, and ready to run.

News

March 16, 2026

Article By

Lucie Watson

Tom Smith

Top Tips for Running an Ultra Marathon

Practical advice on building endurance, fuelling properly, and preparing your body and mind for the demands of ultra-distance running.

News

March 5, 2026

Article By

Tom Smith

Ellie Forrester at London Marathon

From Beginner to World Marathon Majors: Ellie’s 7 Lessons from 7 Marathons

1% Better Everyday: Tips to enhance to your marathon training week

News

February 27, 2026

Article By

Ellie Forrester

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