We are absolutely delighted to be the official nutritional partner again for SheUltra 2026, an event that is more than just an ultra-marathon, it’s a movement. Taking place on Saturday, April 11, 2026, this 50-kilometer (31-mile) ultra is dedicated to raising awareness and funds for women’s cancer research, while celebrating strength, resilience, and community.

What is the SheUltra?

Photo credit: SheUltra

The SheUltra is an all-female ultra-marathon, designed not just as a test of endurance but as a symbol of solidarity. It’s an event that brings women together to push boundaries, support one another, and raise vital funds for cancer research charities. Whether you’re an experienced ultra-runner or tackling your first long-distance challenge, SheUltra is about so much more than the finish line, it’s about the journey.

The race starts at Abersoch Main Beach, a breathtakingly beautiful spot where runners will take their first strides on golden sands with the Irish Sea as their backdrop. From there, the course unfolds across a variety of stunning terrains, featuring rugged coastal trails, rolling countryside, and picturesque villages, before culminating at the vibrant town of Pwllheli.

This isn’t just a run; it’s an experience, one that connects runners to nature, to the cause, and to each other.

What the race director, Huw William, thinks:

“The Women’s Cancer Charities Fundraiser Event, SheUltra, has already proven to be an incredible celebration of sisterhood, support, and community. Every year, more women join us to challenge themselves, push their boundaries, and inspire others, all while enjoying a fun-filled day at the largest all-women ultra marathon in the world.

As we head into this year’s event, we’re thrilled to see how everyone will embrace the challenge and make amazing memories on the day. The stories we hear every year remind us of the courage and determination this event inspires, and we can’t wait to hear more.

Having VOOM Nutrition as our official nutrition partner is a fantastic addition. Their commitment to natural, easy-to-digest ingredients and enhancing performance aligns perfectly with SheUltra’s mission, empowering women to go further, feel stronger, and achieve their personal goals during that all-important ‘me’ time.

With VOOM’s support, we know participants will be fuelled for success as they tackle the stunning course and cross the finish line right here on the beautiful Llŷn Peninsula in North Wales. We’re excited to see everyone in action and celebrate what promises to be an unforgettable day!”

What is the course like?

SheUltra’s route is one of the most picturesque ultra-marathons in the UK. Here’s a breakdown of what makes it so special:

• Start: Abersoch Main Beach – The energy at the start line is electric. The sound of waves, the feel of sand underfoot, and the fresh sea breeze make for a truly unique send-off.
• Coastal Trails – The first section of the race features incredible clifftop paths and coastal views, offering some of the most Instagram-worthy moments of the race.
• Rolling Countryside – As runners head inland, the terrain softens into lush green fields and charming villages, where the support from local communities provides a welcome boost.
• Final Stretch: Pwllheli – The last few kilometres bring a surge of emotion as runners enter the heart of Pwllheli, greeted by cheering crowds and a festival atmosphere. The finish line is a true celebration of achievement and purpose.

What VOOM Products will be on the SheUltra Aid Stations?

At VOOM Nutrition, we know that proper fuelling and recovery are essential for any endurance event. That’s why we’re so proud to support every SheUltra participant by providing the right nutrition to power their journey from start to finish.

Our products are designed for sustained energy, optimal hydration, and efficient recovery, all crucial elements for a successful ultra-marathon. We will have our gel-beating Pocket Rockets, which uniquely deliver a melt in the mouth texture and 45g of carbs, twice the power of your average gel.

The combination of the crumbly fudge-like texture helps disperse the energy through the gums, delivering the energy effectively, helping stomach comfort. The long, medium and short chain sugars along with a mixture of freeze dried fruits add extra taste and palatability.

We will also have our Hydrate Rapid Electrolyte drink on course, providing rapid hydration delivery, plus energy with lightly flavoured real fruit bases. The Hypotonic formula offers up to 40% faster absorption by the body compared to water and isotonic options.

As the official nutritional partner, we’re offering a FREE Taster Pack to SheUltra participants, just use code SHEULTRA at checkout.

Our Top Nutrition Picks for Ultra Running:

🔹 Pocket Rocket Energy Bars – Soft chew energy bars that deliver an instant energy boost without the sticky mess of gels. Ideal for those moments when you need to dig deep.

🔹 Fusion Fuel 90g Carb Energy Drink – A powerhouse drink that provides long-lasting, balanced energy, helping runners stay strong throughout the race.

🔹 POW® Plant Endurance Bars – Made from 100% plant-based ingredients, these bars offer a natural energy source that’s easy on the stomach, perfect for long distances.

🔹 RecoverFudge – Because recovery is just as important as the race itself! Our protein-packed, nutrient-dense fudge helps muscles rebuild and recover quickly.

Why is the SheUltra so important?

Photo credit: SheUltra

SheUltra is so much more than a race. It’s a community of strong, determined women who are running not just for themselves but for every woman affected by cancer. It’s about showing that together, we are unstoppable.

By running this ultra, each participant is making a tangible impact, raising funds for research and support services that will help countless others. The energy, the camaraderie, and the shared purpose make this event one of the most inspiring in the endurance sports world.

Join the SheUltra Movement

Whether you’re lacing up your running shoes for the challenge or cheering from the sidelines, the SheUltra is an event that deserves to be celebrated. At VOOM Nutrition, we are honoured to be a part of this incredible journey and can’t wait to see participants cross the finish line, powered by the right nutrition and an unstoppable spirit.

We’ll be there every step of the way, fuelling your run, supporting your training, and celebrating your achievement. See you at SheUltra 2026!

👉 Don’t forget to claim your FREE Taster Pack with code SHEULTRA at checkout.