VOOM | Fueling the Future

Endurance • Innovation • Nature

Who Are VOOM?

Made by performance inspired athletes for you to get more out of the day.

The Vision

Fueling Endurance
Athletes!

VOOM Nutrition is a performance nutrition brand specialising in high-quality energy products designed to fuel endurance athletes and active lifestyles.

Team VOOM Nutrition® have been on a 7 year mission to create an equal if not more powerful alternative to a traditional sports gel; something that real sports enthusiast and professionals can enjoy using regularly!

As a happy mix of world class athletes and weekend ‘warriors’ seeking to improve our results and enjoyment we have learn that improving our nutrition can be one of the quickest ways to feel meaningful improvements in performance.

The team share an addiction to the outdoors and a dedication to creating sports nutrition products that are both high-performing, great-tasting and best in class.

The new performance formulas balance the sport science, natural ingredients, palatable, portion-able and stomach comfort, with no artificial ingredients and production fillers.

Meet Team VOOM's athletes here →

The Lab

Powered By Science.
Proven On The Fells.

Straight out of our development lab door, we're a stone's throw away from both the Lake District fells and the Yorkshire Dales. Some call it research or testing, but we call it a great excuse to be out there doing what we enjoy!

Team VOOM are a fantastic group of athletes who believe in our products and test them to the limits to ensure we provide great quality!

We continue to question existing nutrition product options and carefully craft balanced formulas, based on strong scientific research. Each product has a specific use within training or racing and together they offer a complete sports nutrition strategy.

Made in Britain Science-Backed Athlete Tested

100%

UK Manufactured

∞

Miles Tested

The Squad

Meet team VOOM®!

Drawing on core expertise from 22 years working in nutrition product development the team, is headed by Dr Mary Wilkinson, with Jo Rycroft BSc (Hons) and Robin Higgens and Bea Smith

Robin Higgens

CEO

A keen sailor, skier and new to Nordic walking, most weekends you'll find him racing or training somewhere in the lakes.

Beau Smith

Brand Director

Sport mad with almost 15 years of elite triathlon experience. Loves the fells or exploring on two wheels.

Callum Robinson

Marketing Director

Professional events photographer and Photoshop guru. Hiking the fells or finding rocks to climb!

Dr Mary Wilkinson

Head of Science & Research

Doctor of Psychophysiology, GB Mountain Runner turned elite road cyclist and World Champion.

Jo Rycroft

Product Development

Proper northern lass, sport scientist, fell runner, road cyclist, baker and queen of café rides.

Carry Higgens

IC The Numbers

Keeps the books balanced. When not in the office, she's rowing, Nordic walking or skiing.

Our Responsibility

Sustainability &
Community!

We have a strong commitment to sustainability, partnering with organisations like Fix the Fells and the Lake District Foundation through charitable initiatives.

Read Full Policy →

100%

Commitment to the outdoors.

Made in Britain to reduce carbon footprint.

Our Ecosystem